EYLEA HD
When creative powerhouse Area 23 wanted a new campaign for their blockbuster Wet AMD drug EYLEA HD, they set their sights on Shawn and Steve. The resulting “Stargazing “ campaign – which includes :60 TV, a revamped web site and more – lets patients know that Eylea HD can significantly improve their vision, so they can continue to focus on the things they love.
The TV spot features the iconic song “Dancing in the Moonlight” while a loving couple watches milestones from their life play out in the stars.
Press:
See full Fierce Pharma article here
Website:
Our “Stargazing” concept was used throughout the Eylea HD website as a unifying theme.
